At CES 2024, OLEDWorks unveiled its iconic automotive brand Atala, which marked a milestone in automotive lighting technology. “Atala” comes from an acronym that stands for advanced technology for automotive lighting applications , which reinforces its commitment to innovative solutions.
The brand introduces OLED lighting to suit a variety of vehicle models setting a new standard in the industry. OLEDWorks CEO David DeJoy expressed excitement about the launch of Atala, stressing that CES 2024 is the perfect platform to launch this new automotive brand. “With Atala, we are showcasing the best OLED technology on the road today, along with advancements in technology that will be on the road in the very near future” he said.
To complement the launch, OLEDWorks also introduced the Atala microsite, which can be accessed at atala.oledworks.com . This dedicated microsite acts as a comprehensive resource, providing OLED technology updates and guidance on integrating Atala OLED products.
Kathleen Miller, Director of Marketing, said, “The new Atala brand will allow us to give our automotive customers a more focused attention. Atala will offer superior performance, automotive-grade OLED technology, and opportunities that meet the unique needs and requirements of the business.“
Read about more innovation solutions displayed at CES 2024: https://thetechnologytimes.org/2024/01/09/ces-2024-robosense-announces-new-lidar-sensors/
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